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Discipline

Environmental graphic design

Designs the graphic communication of a built place (signs, lettering, graphics and themed décor) as a coherent system.

In Spanish
Diseño gráfico ambiental
Origin
An established professional practice; reference handbook by Calori and Vanden-Eynden (2nd ed., 2015)

What it deals with

In a hospital, an airport or a museum, people need to find their way and understand the place while moving through it.

Principles

  • One system

    Every piece in the place speaks the same language.

  • In space

    It is read standing up, on the move and from a distance.

  • Safety and well-being

    It helps people move around with confidence.

Applications in design

  • Use it like this

    Walk through the place as someone arriving for the first time would.

  • Avoid

    Adding one-off signs every time someone gets lost.

  • Don’t fall for it

    Read the signs at the real distance and speed, not on a screen.

Especialidad

Specialty

Wayfinding design

Helps people orient themselves and find their way in a place.

Authors and works

  1. 2015

    Chris Calori and David Vanden-Eynden

    Described how to create environmental graphics and signage systems for a place.

Sources

Secondary sources

  • Calori, C., & Vanden-Eynden, D. (2015). Signage and wayfinding design: A complete guide to creating environmental graphic design systems (2nd ed.). Wiley.

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