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APDD
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Foundations

What design takes from other fields of knowledge: their theories and concepts.

Fields of knowledge

What design takes from other fields of knowledge.

Anthropology

Studies how people live, think and organize themselves within their culture.

Behavioral economics

Studies how we really decide, with biases and shortcuts, rather than as the rational model predicts.

Design studies

Studies design itself: what it is, how designers think and what kind of knowledge they produce.

Futures studies

Explores possible and desirable futures to decide better today, without claiming to predict.

Services marketing

Studies what makes services distinctive and how they are managed and delivered.

Semiotics

Studies signs: how something comes to mean something else to someone.