Design leadership
Leads design teams and champions design in an organization's leadership, with the same rigor as other areas of the business.
What problem it addresses
Without someone to represent it in leadership, design is left carrying out other people's decisions.
Principles
In leadership
Design is measured and discussed like revenue or costs.
Mixed teams
Design, business and technology work together; design isn't one department's job.
Always iterate
Test with users before and after launch.
Applications in design
Use it like this
Bring data on design's impact to leadership meetings.
Avoid
Defending design with aesthetic arguments alone.
Don’t fall for it
The McKinsey study shows correlation, not causation: use it with caution.
Connections
Related to
Authors and works
- 2018
Benedict Sheppard et al.
Followed 300 companies for five years: in the top 25% of companies for design management, revenue grew 32 percentage points more than their industry average.
Sources
Original sources
- Sheppard, B., Sarrazin, H., Kouyoumjian, G., & Dore, F. (2018). The business value of design. McKinsey Quarterly. View source: Sheppard, B., Sarrazin, H., Kouyoumjian, G., & Dore, F. (2018)
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