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Specialty

Color, material and finish (CMF) design

Chooses, designs and specifies a product's colors, materials, textures and finishes so it looks, feels to the touch and ages as intended, and can be mass-produced.

In Spanish
Diseño de color, material y acabado
Origin
A long-standing practice in industrial design; Ashby and Johnson (2002); the CMF label is recent: Becerra (2016)

What problem it addresses

Two products with the same shape can look cheap or valuable depending on their color, material and finish. A surface that convinces as a sample may scratch, fade or make manufacturing more expensive.

Principles

  • Three decisions together

    Color, material and finish are decided at the same time, because each one changes how the others are perceived.

  • Seen and touched

    A material conveys warmth, quality or toughness before anyone uses the product.

  • From sample to production

    Each finish is tested with real samples and specified so it comes out the same across the whole run.

Applications in design

  • Use it like this

    Decide color, material and finish together and compare them with physical samples under different lights.

  • Avoid

    Choosing a finish only by how it looks on screen or by the trend of the moment.

  • Don’t fall for it

    Check how the surface ages with use, cleaning and sunlight before manufacturing it.

Authors and works

  1. 2002

    Mike Ashby and Kara Johnson

    In their book on choosing materials for product design, with a third edition in 2014, they treat materials by their technical properties and also by how they are perceived through the senses and the personality they give an object.

  2. 2014

    Elvin Karana, Owain Pedgley and Valentina Rognoli

    They edited a book on how materials shape the way people appreciate and experience products, and what designers need to know to guide that response.

  3. 2016

    Liliana Becerra

    She published a handbook that presents CMF design as a young discipline and explains its process step by step, including how color is perceived across cultures and a selection of materials and finishes.

Sources

Original sources

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