Content design
Decides what content a person needs and in what form (text, table, video or chart) based on what they need to do, not on what the organization wants to say.
What it deals with
Organizations publish what they want to tell, in their own language. People looking for something specific can't find it or don't understand it.
Principles
The need comes first
Every piece of content answers something the person needs to do.
The best format
Text, table, video or chart, whichever helps most.
With data
Research and analysis, not assumptions about what people want.
Applications in design
Use it like this
Write down the person's need before writing the content.
Avoid
Publishing something because someone inside asks for it, when nobody needs it.
Don’t fall for it
Less content is usually better: every extra page is a page to maintain.
Especialidades
Content strategy
Plans what content to create, how to publish it and who maintains it over time.
Connections
Authors and works
- 2017
Sarah Richards
Developed the content design method in the UK Government's digital team, while merging hundreds of public websites into GOV.UK.
Sources
Original sources
- Richards, S. (2017). Content design. Content Design London.
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