What problem it addresses
Without a plan, content grows out of control: duplicate, outdated pages with no one in charge.
Principles
Appropriate
For this person, at this moment.
Useful and clear
It serves a purpose and is understood.
Consistent and concise
The same everywhere and with no extra words.
Maintained
Someone makes sure it stays up to date.
Applications in design
Use it like this
Before creating content, decide who will maintain it.
Avoid
Measuring success by the amount of content published.
Don’t fall for it
Take inventory of what already exists before writing something new.
Connections
Authors and works
- 2008
Kristina Halvorson
Defined content strategy as planning the creation, publication and governance of content.
- 2011
Erin Kissane
Summed up in seven principles what makes content good.
Sources
Original sources
- Halvorson, K. (2008, December 16). The discipline of content strategy. A List Apart. View source: Halvorson, K. (2008, December 16)
- Kissane, E. (2011). The elements of content strategy. A Book Apart. View source: Kissane, E. (2011)
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