Editorial design
Designs publications (books, magazines, newspapers and reports), in print or on screen: their structure, grid, typography and rhythm.
What it deals with
A long text needs structure: without it, readers get lost or give up.
Principles
Grid
A structure that organizes the pages.
Rhythm
Alternate text, image and space so reading isn't tiring.
At the reader’s service
Every decision is there to make reading easier, not to decorate.
Applications in design
Use it like this
Define the grid and text styles before laying out.
Avoid
Designing each page as a separate piece.
Don’t fall for it
What works in print doesn't always work on screen: adapt, don't copy.
Especialidad
Digital publishing
Designs publications made for screens: e-books, digital magazines and reading on the web.
Connections
Builds on
Authors and works
- 1996
Jost Hochuli and Robin Kinross
Brought together the practice and theory of book design.
- 2014
Cath Caldwell and Yolanda Zappaterra
Described editorial design for magazines and newspapers in print and digital.
Sources
Original sources
- Hochuli, J., & Kinross, R. (1996). Designing books: Practice and theory. Hyphen Press.
Secondary sources
- Caldwell, C., & Zappaterra, Y. (2014). Editorial design: Digital and print. Laurence King.
Last reviewed: