Packaging design
Designs the packaging of a product, which has to protect it, stand out in the store, inform and work when used at home.
What it deals with
In the store, the package competes with dozens of similar products, and afterwards it has to be opened, stored and thrown away.
Principles
Protect
The product arrives intact.
Stand out and inform
It is recognized on the shelf and says what's inside.
Use and dispose
Easy to open, store and recycle.
Applications in design
Use it like this
Test the package on a real shelf, next to the competition.
Avoid
Adding material just to look more expensive.
Don’t fall for it
Packaging gets thrown away: think from the start about how it is recycled.
Methods and tools
- MethodLife cycle assessment (LCA)Measures a product's environmental impact over its whole life, to know where to act when designing.
Connections
Authors and works
- 2006
Marianne Rosner Klimchuk and Sandra A. Krasovec
Described the packaging design process, from concept to shelf, including legal and environmental aspects.
Sources
Secondary sources
- Klimchuk, M. R., & Krasovec, S. A. (2006). Packaging design: Successful product branding from concept to shelf. Wiley.
Last reviewed: