UX strategy
Defines what value a digital product offers, to whom and against which alternatives, to align the user experience with business goals before designing screens.
What problem it addresses
You can design a great product that nobody needs. UX strategy first checks that people have that problem and a reason to choose you.
Principles
Business goals
What the organization wants to achieve with the product and how it will know it succeeded.
Value proposition
What problem you solve, for whom, and why your solution beats what they already use.
Competitive analysis
What other options exist and what gap the market leaves open.
Validate early
Test ideas with real people before investing in the full design.
Applications in design
Use it like this
Before opening the design tool, write in one sentence who the product is for and what it solves for them, and check it by talking to those people.
Avoid
Treating strategy as a document written once and never looked at again.
Don’t fall for it
A competitor having a feature doesn't mean you need it: ask what value it adds for your users.
Connections
Authors and works
- 2002
Jesse James Garrett
Placed strategy as the base plane of the user experience, where what the person needs meets what the product aims for.
- 2015
Jaime Levy
Proposed lightweight tools to join business strategy and UX design, such as provisional personas, competitive research and prototype experiments.
- 2021
Jaime Levy
In the second edition, added qualitative online research and testing ideas with ads and landing pages.
Sources
Original sources
- Levy, J. (2015). UX strategy: How to devise innovative digital products that people want. O'Reilly Media.
- Levy, J. (2021). UX strategy: Product strategy techniques for devising innovative digital solutions (2nd ed.). O'Reilly Media. View source: Levy, J. (2021)
- Garrett, J. J. (2002). The elements of user experience: User-centered design for the web. New Riders.
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