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Specialty

Experiential futures

Designs fragments of an imagined future, such as objects, spaces or performances, so people can experience it with their senses and talk about it.

In Spanish
Futuros experienciales
Origin
Candy (2010)

What problem it addresses

Futures are usually told through reports and figures: they feel abstract and hard to relate to.

Principles

  • Lived, not read

    The future is presented as something you can touch, walk through or hear.

  • A fragment is enough

    A single object or scene evokes a whole world.

  • To start a conversation

    The experience opens a dialogue about what future we want.

An example

Two ways to share the same future scenario.

A report
Text, charts and figures about what life could be like twenty years from now. You read it.
A scene
A space with objects from that future that the audience walks through and touches. You live it.

This is how Candy and Dunagan turned a scenario into an experience with The People Who Vanished, at Emerge (Arizona State University, 2012).

How it works

  1. A described future is abstract and easy to ignore.

  2. A fragment you can touch makes it concrete.

  3. Living it makes the conversation about it deeper.

Applications in design

  • Use it like this

    Turn a scenario into an object or a small scene and let the team use it before deciding.

  • Avoid

    Staging something spectacular without a question about the future behind it.

  • Don’t fall for it

    Record what people say and feel during the experience: it is the most valuable result.

Authors and works

  1. 2010

    Stuart Candy

    Defined experiential scenarios in his doctoral thesis.

  2. 2017

    Stuart Candy and Jake Dunagan

    Explained how they designed The People Who Vanished.

Sources

Original sources

  • Candy, S. (2010). The futures of everyday life: Politics and the design of experiential scenarios [Doctoral dissertation, University of Hawai'i at Mānoa].
  • Candy, S., & Dunagan, J. (2017). Designing an experiential scenario: The People Who Vanished. Futures, 86, 136–153. View source: Candy, S., & Dunagan, J. (2017)

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