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Theory

System 1 and System 2

A way of describing two modes of thinking: one fast, automatic, and intuitive, and the other slow, deliberate, and effortful.

In Spanish
Sistema 1 y Sistema 2
Origin
Stanovich and West (2000); popularized by Kahneman (2011)

What problem it addresses

Explains why we often answer with the first thing that comes to mind, even though we could reason better if we stopped to think.

An example

A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost?

The fast answerBall10¢Bat100¢The bat costs 90¢ more
$0.10. But then the bat costs only $0.90 more. It does not add up.
The considered answerBall5¢Bat105¢The bat costs 100¢ more
$0.05. The bat costs $1.05, and together they add up to $1.10. It adds up.

The fast answer appears on its own and seems obvious. Checking it takes an effort we often do not make.

Why it happens

  1. System 1 answers instantly with what seems obvious.

  2. System 2 could check it, but that takes effort and it often does not kick in.

  3. If nothing slows us down, we accept the first answer.

Applications in design

  • Use it like this

    For frequent tasks, design for fast thinking, with clear, recognizable elements.

  • Avoid

    Taking advantage of haste to get people to accept something they would reject if they were calm.

  • Don’t fall for it

    In important decisions, add a pause, such as a summary or a confirmation to review.

Over 50%

What the research says

That is the share of students at Harvard, MIT, and Princeton who gave the intuitive, wrong answer (Kahneman, 2011, based on Frederick, 2005).

Debated evidence. The “two systems” are a useful simplification. Specialists debate whether they really are two separate processes (Evans and Stanovich, 2013).

Authors and works

  1. 2000

    Keith Stanovich and Richard West

    First used the names System 1 and System 2.

  2. 2005

    Shane Frederick

    Created the cognitive reflection test, which includes the bat-and-ball problem.

  3. 2011

    Daniel Kahneman

    Popularized the distinction in Thinking, Fast and Slow.

Sources

Original sources

Academic reviews

Secondary sources

  • Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.

Last reviewed: