UX research
Research applied to digital products: it studies the people who use them to decide what to design and check whether they work.
What problem it addresses
Teams imagine their users in a way that often does not match who they are or how they use the product.
Principles
Before designing
Understand needs and context.
While designing
Test ideas and prototypes.
After launch
Measure how it is really used.
Applications in design
Use it like this
Choose the method according to the question: understand, test, or measure.
Avoid
Doing research only at the end, when nothing can be changed anymore.
Don’t fall for it
Share what you learn with the whole team: research no one reads changes nothing.
Connections
Authors and works
- 2012
Elizabeth Goodman, Mike Kuniavsky, and Andrea Moed
Gathered user research techniques for web, software, and mobile products.
Sources
Secondary sources
- Goodman, E., Kuniavsky, M., & Moed, A. (2012). Observing the user experience: A practitioner’s guide to user research (2nd ed.). Morgan Kaufmann.
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